The Business Need to Move From Greenwashing to Green Action

By Dr. Robert Holcomb MD, Ph.D.


There is no one place to start when it comes to reducing climate change; we need action across every facet of our lives. However, the corporate landscape is an arena that is ripe for change. Listed companies are responsible for 40% of global greenhouse gas emissions, making them a huge contributor to the environmental crisis, but also highlighting the influence corporate decision makers and investors can have in achieving a net-zero world.

Unfortunately, we see far too many words and not enough meaningful action from companies tackling climate change. With the pressure to act intensifying, rather than implementing meaningful change in their operations, corporate entities are increasingly turning to ‘greenwashing’ — exaggerating their company’s green credentials or making unsubstantiated environmental claims. In the past year, the number of UK advertising campaigns banned on the basis of greenwashing claims tripled.

We have seen other enterprises make well-intentioned net-zero commitments for the next 10–20 years, but the details on how they envision realizing this are indistinct. We also don’t have the luxury to postpone carbon elimination efforts. In the last week, we saw temperature records smashed in both the north and south poles; climate change is here and an immediate response is needed.

Paralysis by Analysis

The onus on organizations to act sustainably could be about to ratchet up even further. The US Securities and Exchange Commission (SEC) has proposed to make it mandatory for all publicly traded businesses to publish standardized reports of their emissions and climate risk for the first time. In 2021, just over one-fifth of US public companies voluntarily disclosed their greenhouse gas emissions. This could be a landmark decision that pushes organizations to move from words to action.

One factor likely inhibiting industry transformation is the sheer complexity of introducing and tracking effective sustainability measures. There are not only logistical factors to consider in decisions such as switching a fleet to electric and sourcing feasible alternative energy sources, but also structural considerations on how to ensure company-wide buy-in.

With so many avenues for change, combined with the need for significant resource allocation, perfection becomes the enemy of progress for leaders. The availability of a technological solution that could immediately cut an organization’s emissions and offer a means of creating clean energy would be a total game changer and would offer a simple but hugely significant step in its sustainability journey.

100 Percent Clean Energy Production

After 13 years of intense research and development, the launch of the Holcomb Energy System (HES) represents that exact technological revolution. By harnessing the previously untapped energy from the electron spin within electrical steel, the HES is a complete redesign of the traditional electrical generator that is now entirely fuel-less, releases zero emissions, has no moving parts, runs silent, and needs virtually no maintenance.

This is the sustainability moonshot that the corporate world has desperately needed. The HES’s Self Powering Generator (SPG) has been witness verified by the world’s leading testing, inspection and certification company SGS as independently powering a 12,000 square foot research and development center without any external fuel source. The technology is here, it is proven, and it is perfectly suited to industrial applications.

The HES Phase Converter is another component of the system that converts single or split-phase power into three-phase power, while simultaneously magnifying power output. The ability to efficiently convert phase power for more intensive industrial use is significant in itself, but with the inherent benefits of HES’s solid-state and power magnification capabilities, it enables a carbon footprint reduction of up to 80%.

We are at a seminal point in human history. A time where future generations will either judge us severely for the disregard and destruction of our beautiful planet, or perhaps, will view our efforts as an example of the colossal power of human ingenuity and mass cooperation. With the solution at hand to eliminate carbon emissions from energy production, businesses can take the lead by investing in and adopting truly green technology and massively accelerating net-zero plans. The choice for a cleaner future now stands within our reach.

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